Greenwashing is the process of falsely advertising your company’s products as environmentally sound. Also known as “Green Sheen”, greenwashing is an unsubstantiated claim to deceive consumers into believing that a company’s products are sustainable.
Greenwashing mimics the term “whitewashing,” which means using misleading information to gloss over bad behavior. Ultimately, it can also misdirect environmentally conscious customers towards dis-ingenuine products.
Usually, brands that have been caught greenwashing would make it to the headlines over the years. However, that does not mean we eradicate the practices. Some greenwashing companies out there are still thriving and profiting off their fals marketing.
So, the next time you buy something over its “sustainability” claim, make sure you to watch out out of these greenwashing signs:
Companies who are greenwashing will use vague terms such as “eco-friendly” without elaborating more. On the other hand, truthful companies would always take their time to explain how their products came to be without endangering the environment.
Such as green light bulbs which came from a factory which pollutes rivers. There are cases where green products have the most destructive life cycle. You need to carefully watch out for the companies, especially the ones who produce non-degradable products like plastics and electricity tools.
Do not get fooled by images on the packaging. For all that we know, they could show a car emitting green energy when it has nothing to do with their products. So, instead of looking at the pictures, your eyes should focus on certification or any explanation available on it.
Look for credible certificates on the packaging. Companies who are greenwashing would not be able to provide credible evidence that their products are indeed sustainable. A company can put “natural”, “eco-friendly” and “organic” on their labels, but if it doesn’t have a certification label, it is most likely not sustainable.
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