The Heroes that Put Us Through the Pandemic: Chocolate and Candy

The Heroes that Put Us Through the Pandemic: Chocolate and Candy

Did you know that chocolate and candy have single handedly saved us throughout the pandemic? According to a study by PR Newswire, the sales for both chocolate and candy skyrocketed during the pandemic. Consumers appreciate and value chocolate and candy during these uncertain times because of their uncanny ability to boost moods and lighten perspectives, according to new data from NCA.

To put claims into numbers, chocolate and candy sales increased 3.8% with chocolate (+5.5%) and the premium one (+12.5%) outpacing the rest of the category. These numbers are next to nothing compared to what happens in the grocery store. Turns out, grocery stores is the go-to place for buying sweets. According to NCA, the sales in grocery stores are up 16.6% with chocolate (+17.9%), premium chocolate (+21.4%) and non-chocolate (+13.5%) all performing very well.

What exactly does chocolate and candy do to us?

Well, as you might experience yourself, the pandemic has put us through a lot of stress. The uncertainty on top of the threat of virus and the inability to see friends and family made everyone a little bit on edge. Fortunately, people are aware of this and making the conscious decision to prioritize their mental health. And this is where the sweets comes in!

For the longest time, chocolate and candy is infamous for improving one’s mood. However, does it actually work? The short answer is yes!

When we eat chocolate the anandamide -named after the Sanskrit word for ‘bliss’ coincidence, we think not, causes the production of dopamine. Dopamine is another feel-good chemical. Finally, chocolate releases endorphins into the brain and endorphins make us happy, they also decrease stress and pain levels. –DNA Fit

Well, do you think this sweet craze is going to continue even after the pandemic? Let us know!

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