What is the Hype Behind Crocs?

What is the Hype Behind Crocs?

If you really think about it, the hype behind Crocs is really something we did not think was possible. After all, the general population seems to either “love it” or “hate it” when talking about this particular footwear. So, what is so beautiful, or hideous, about Crocs that make people keep talking about it?

Short answer, reverse psychology.

Long answer, as Crocs receive more and more backlash for looking ugly. Over the years, they have become the symbol of anti-fashion, a sentiment which many hold dear, even among the insiders.

When Crocs was founded in 2002, it was meant to be boat shoes. They used to be very practical; wipe-clean with non-slip build. At its early releases, Crocs were really popular among chefs, nurses, and others who work on their feet for hours. Sorry, Sneakerheads, this is not about you. 

Not until 2016 did Crocs have their brand involved in fashion. That year, Christopher Kane debuted a Crocs collaboration during his London Fashion Week SS17 show. He famously said, “Crocs are arguably the most comfortable shoe. I love that they are slightly awkward and might be perceived by some as ugly. They have a very naive and childlike shape, which I especially like when they look extra clunky on the foot.”

The ugly part sticks through overtime. Even now, 7 years after Crocs’ initial fashion debut, people still love debating about them. And this is where Crocs has taken a new identity as an anti-fashion footwear. Fans who had to fight face-to-face with fashionistas over the aesthetic value of Crocs now claimed the shoes to be anti-fashion.

It is as if they were saying, “If the so-called fashion critics are anti-Crocs, then we do not want anything to do with it.”

Very bold, indeed.

Michelle Poole, Crocs’ CEO, commented on this, “We didn’t care if people hated us, we were going to take on the haters. People were wearing the brand to make an anti-fashion statement.” 

“Ultimately, we believed that the silhouette was way more powerful and more democratic than Crocs had been positioning it,” she said.

So, do you still hate Crocs after this? Or would you join the hype behind Crocs?

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