Surrealism was an artistic movement that took place in the 20th century that eschewed a rationalistic view of human experience in favour of one that exploited the subconscious for creative potential.
Like paintings come to life. The surreal blended dreams and reality in a delectable manner.
Surrealism aims to revolutionise human experience. It balances a rational vision of life with one that asserts the power of the unconscious and dreams. The movement’s artists find magic and strange beauty in the unexpected and the uncanny disregarded and the unconventional. At the core of their work is the willingness to challenge imposed values and norms, and a search for freedom.
Surrealism in fashion provokes a reaction of disbelief and familiarity in equal measure.
Luxury brands have explored and embodied the surrealist spirit. and the tendency to go back to this practice is especially strong in times of deep divide, confusion and economic hardship.
With a change of generations, government (or a pandemic), the group of artists, dreamers shine brightest to remind us what our values and vision for the current and future look like.
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