The world’s renowned British jeweler, Stephen Webster’s Thorn Addiction features a men’s collection with a heavy 90s revival vibe.
Stephen Webster recently launched a new collection celebrating the enduring icon and pioneering aesthetic with the Thorn Addiction collection. From it, you could see inspirations from icons and idols from Machine Gun Kelly to Elton John.
Originally, the idea about thorns came to him during his honeymoon with wife Anatasia in Rio, Brazil in 1999. There, he drew the intricate thorn design, like that of those iconic 90s armband tattoos, on the stretched skin of Assia’s pregnant belly. After that, he created the first Tattoo Thorn collection.
Now, this jewelry collection is a long-overdue manifestation of that trip. Although labeled under men’s category, it certainly has a gender neutral and modern twist in it.
Many wondered about his choice to revive one of his old collections. To this, Webster said, “They want hidden messages, birthstones, engravings. Maybe it’s pandemic triggered –wanting to feel close to others– but there’s a demand for something more personal.”
Ever since three years ago, Stephen Webster has been working closely with his daughter, Amy Webster. She joined her father’s team to develop trend research, marketing, and styling campaigns. All in efforts to create a more personal experience for every customer.
“When you’re at the front-end creatively you can’t stagnate, but you also can’t miss the opportunity to look back and reflect and revive. Amy and her generation can do that,” adds Stephen.
“When we first launched the men’s collection more than 20 years ago, there wasn’t much on the market that was designed and available for men,” says Stephen.
“It was sort of odds and sods really, and I think that made it feel very exciting. Men, I think, found it quite difficult to understand buying jewelry and had an uncertainty as to what suited them or was acceptable.
“We’ve been a part of an education in this world. Now with this collection, we’re able to lean even more gender neutral, be more free creatively.”
So, what do you think of Stephen Webster’s Thorn Addiction jewelry collection?
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