Nike Re-Creation, A Recycling Program from Deadstock

Nike Re-Creation, A Recycling Program from Deadstock

Nike Re-Creation joins the brand’s other initiatives, Nike Grind, Nike Refurbished, and Nike Recycling & Donation initiatives, to expand sustainability efforts.

In a nutshell, Nike Re-Creation will take Nike’s vintage and deadstock pieces to create new, locally made products. For now, the sports house will launch with a collection of fleece hoodies and crewnecks.

The pilot project will be from the LA sports scene. Naturally, the pieces will be available exclusively at Nike’s The Grove booth. You can expect hand patchwork, dye patterns, screen-printed graphics, and decorative stitching from the collection. The techniques restore each piece and move towards a zero-carbon and zero-waste future.

The initiative symbolizes Nike’s “Move to Zero” pinwheel logo. “Nike Re-Creation highlights an exciting moment of experimentation and progression,” says John Hoke, chief design officer, Nike, Inc. “The program exemplifies Nike’s collaborative spirit, bringing together experts in design, retail, supply chain and sustainability to strategise and learn.”

Just like any other global brands, Nike is one of those who implements the UN’s SDG goals into their business. LIkewise, extending the life of materials and products is one of seven goals Nike has set for itself. Nike hopes, by 2025, they will be able to donate, recycle, or refurbish ten times more product than it did in 2020. Eventually, they aim towards its circular end goal. 

In April, Nike unveiled “shoes you can take apart” in a bid to boost circularity. Then, the Nike ISPA Link Axis, arriving early 2023, aims to build on and advance the sustainable features of the ISPA Link and features a 100% recycled polyester Flyknit upper and 100% recycled TPU tooling, achieved by using scrap airbag material. 

Seeing that Nike’s sustainability initiatives are coming together better than the last, people are looking forward to Re-Creation. Then, how about you?

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