Kanye X MUJI are teaming up to remodel McDonald’s fast-food packaging through the team’s collective vision.
As Ye writes in his Instagram post: “Ye teams up with industrial designer Naoto Fukasawa to reimagine McDonald’s packaging.” Accordingly, the post features a picture of remodeled McDonalds’ burger packaging.
The newly designed packaging appears to be a full print box resembling a crammed sandwich in a tight space with its ingredients. This includes lettuce, tomatoes, and slices of meat, still intact amidst the box size. With the release of the realistic-looking burger container, it marks the beginning of the fast-food chain’s packaging under the help of Ye and Fukasawa.
The comment section, as expected, is burning with hot debates. Yet, the general notes seem to head to a more positive review rather than the other. One of the fans commented on the possibility of a Ye-inspired meal at McDonald’s. They are already calling it a “Yeezy meal”. The rest are busy debating whether the packaging looks ‘futuristic’ or already ‘classic.’
Prior to this post, Ye teased the collaboration in an IG Story. “Next week it’s the fries,” he wrote while quoting lyrics from his Late Registration hit “Gold Digger.”
Ye has shown his love for McDonald’s in the past. In 2018, he tweeted that Mickey D’s was his “favorite restaurant.” He also made a surprise appearance in a Super Bowl commercial for the Chicago-based chain in February.
There is no information yet about when the McDonald’s redesign will launch. Perhaps, it will be a limited edition change or a permanent one? Moreover, we still have not heard anything from Fukasawa’s side, an infamous product designer himself. While no posts have come out from his and his team’s end on the collaboration yet, the public may just as well look at the new packaging while waiting.
So, what do you think of the collaboration? Let us know!
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