Inflatable Pop-Up by Sunnei Brings Fresh Air to Fashion Retail

Inflatable Pop-Up by Sunnei Brings Fresh Air to Fashion Retail

Inflatable Pop-Up by Sunnei, an irony-filled move by founders Loris Messina and Simone Rizzo to bring fresh air into the market.

Focused on celebrating the Milan-based brand’s “It” bags Labauletto and Lacubetto, the pop-up concept came from the duo’s idea of having a versatile installation. It will be easy to ship and reuse, as it will be travelling across the world.

Messina and Rizzo commissioned the mission with hip design collective Parasite 2.0. Then, they got a light-weight silver form paying homage to a stone. Inside, carved small niches displaying the colorful equipment. 

The itinerant installation, appropriately called “Lapietra,” which translates into “the rock” in English, will debut this week at GR8 in Tokyo, before moving to the Univers d’homme et femme store in Manila, Philippines, and B1ock in Hangzhou, China.

Though the pop-up mission primarily targets Asia, the set up will also appear at bases within the U.S. and Europe. Moreover, The inflatable pop-up by Sunnei will appear in July in Milan at Sunnei’s first residence. 

Labauletto Bags and Sunnei Market Expansion

First introduced in 2019, the Labauletto rectangular leather bag with adjustable shoulder strap retails at $1,077. They came in classic black and navy as well as popping shades of azure, orange and acid green. Rendered in the same palette, which also includes beige, white and mustard tones, the Lacubetto cubic option is priced $835.

Sunnei are also strong with their accessories line. This includes footwear, sunglasses, hats and a successful series of rubberized earrings to complement its ready-to-wear offering.

Last year, the brand also launched the Sunnei Objects lifestyle line marking a further step in the company’s expansion. This was the reason behind Vanguards Group’s acquisition of a majority stake in September 2020. The fund, whose portfolio includes Nanushka, Aeron and the fashion commerce software solution Skala, invested 6 million euros in Sunnei.

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