History of: Leopard Print

History of: Leopard Print

Despite consisting of muted tones and natural earth colours- black, brown, yellows- leopard print is anything but neutral.

You either love it or hate it. This iconic print has been making its divisive and polarising mark on the fashion world since 1930.

For a deeper dive, we will be looking at an author who spent her years researching our obsession with the eye-catching pattern

“Leopards are independent, they’re adaptable, they’re in every environment,” Weldon says. “They sleep in trees, they can swim in the water, they’re born to single moms. They’re these very powerful, independent, beautiful animals. I think we have a primal identification with the animals.”

“The rise of the Art Deco and Art Nouveau movements inspired people to use animal motifs and then stylized animal motifs,” Weldon says. “The rise of synthetics made it affordable and accessible.”

Jo Weldon is a burlesque dancer who has spent the past three years researching the history of leopard print for her forthcoming book Fierce: The History of Leopard Print.

First ladies of the United States have worn the print proudly and so have prostitutes of the streets.

The leopard print seems to symbolise fierce femininity and predatory sexuality simultaneously.

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