5 K-beauty Picks to Add to Cart

5 K-beauty Picks to Add to Cart

Ever since K-beauty took off worldwide in 2014, the industry has only gotten bigger and better, with new brands and technologies being introduced on a frequent basis.

Add to that the amazing and yet easily-achievable makeup and skincare trends available, emulating your favourite Korean actress has never been so easy!

Currently, one of the K-beauty brands on our radar is PRIVIA, a cosmetics brand that offers a comprehensive line of cosmetics that include, makeup, skincare, perfumes and more for both men and women. Here are our top picks from PRIVIA.

  1. PRIVIA Miracle Yeast Cleansing Foam
Privia

Cleanse the right way

The basis of a good skincare routine is how well you cleanse your skin. This is because dirt and sebum accumulation will hinder the efficacy of your other skincare products.

Look for one that offers skin-nourishing benefits like the Miracle Yeast Cleansing Foam. Formulated with protein and rice wine that’s rich in vitamin B, enjoy a comfortable cleansing experience and see a brighter and healthier complexion in no time!

2. PRIVIA Miracle Whitening Aqua Cream

Privia

Enhance hydration

If you love lightweight, fast-absorbing skincare, then you’ll love the Miracle Whitening Aqua Cream for sure!

This gel-type day cream provides long-lasting moisture to the skin all day. It’s suitable for normal to combination skin and the best part is that you can even use it as a sleeping mask!

3. PRIVIA Intense Anti Wrinkle Eye Serum

Privia

Take care of the eyes

One of the best products to have in your skincare arsenal is a good eye cream as the skin around the eyes is fragile and shows signs of ageing more than anywhere else.

The Intense Anti-Wrinkle Eye Serum consists of hyaluronic acid and Trehalose+ to improve skin’s moisture barrier, prevent dryness and maintain optimal hydration levels.

Niacinamide and licorice powder in it also effectively enhance skin’s elasticity, and improve overall health under your eyes. 

4. PRIVIA Illusion Glittering Blusher

Add some colour

Don’t feel like putting on makeup? No problem! Use the Illusion Glittering Blusher to add a touch of warmth to the face. This treat is pigmented and highly buildable. Use only a little for a subtle radiance or add on the colour for a bold finish.

It comes in three different shades to suit various skin tones, and can be used to sculpt, contour and highlight.

The microglitter triple-baked formula is long lasting and blends seamlessly into skin without looking chalky or cakey.

Apply with big fluffy brush.

5. PRIVIA B.B Collagen Cream

Smooth and conceal

South Koreans are known for their smooth, glasslike skin, which you too can try to  achieve with the Collagen Blemish Balm. Made with hydrolysed collagen, snail mucus and rice filtrate, this lets you conceal blemishes and smoothen out the complexion of your skin effortlessly.

This might be our favourite pick from PRIVIA.

Concealer, foundation, sunscreen, skincare all in one- the perfect lazy girl swiss army knife of skincare cosmetics.

It only comes in one tone for light tan skin, but can easily be taken up or down with moisturizer or bronzer.

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