Indie Beauty Brand Highlight: ASIS-TOBE

Indie Beauty Brand Highlight: ASIS-TOBE

Pronounced “Assis-to-be”, this drugstore Korean brand has piqued our interest

We are always on the lookout for affordable drugstore high quality skincare.

With the new beauty revolution, active ingredients are more widely available than ever.

That means the once- night/day difference between high end luxury make up and skincare vs cheap drugstore skincare is closing- gamechanger.

One such drugstore brand that has really impressed us with its performance is ASIS-TOBE.

Here are our two stand-out products that outperformed branded skincare:

ASIS-TOBE Pure Mineral Sun Cream SPF 50

The formula is lightweight, non-sticky and doubles as a facial primer. It sits well and dries transparent. SPF 50 is enough for daily wear, but perhaps not enough for sports. All in all, this is great performing and affordable daily sunscreen.

ASIS-TOBE pH Balancing Gel Cleanser

Generally, gel cleansers are more gentle and effective than cream or foam cleansers. However, they expire more quickly and break down more easily in the sunlight. Gel cleansers are also more difficult to formulate so they tend to be more expensive. However, ASIS-TOBE managed to release to a gel cleanser that is also low pH and we are in love. This combination allows for a truly high quality cleanser suitable for dry or oily skin- science is amazing. At drugstore prices, this cleanser is practically a steal.

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